What do social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. While social media has been an increasing channel for marketing over the last few years, many companies have not yet started to take advantage of the potential of it. This is especially true if you are investing in SEO. While the benefits of social media may not seem immediately apparent, they’re vital for شراء متابعين تويتر SEO aid. Of the many reasons to consider the use of social media in your online strategy, here are 5 advantages of it to SEO.
1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. The more social engagements your content gets, the greater social signals you can build for your site. Search engines measure the social signals they receive, and use it as a quality factor when ranking the content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be of high quality. If a piece of content has a high amount of social shares the content can be identified.
2) Link Building
The days of going out and asking for websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithms SEOs have to build links by hand by creating high-quality content that is link-worthy. How do you reach websites which are willing to hyperlink to your content, when they are thought to be “unnatural”? Social media is the way to go. Social media allows you to post your content and share it with interested audiences who might be willing to link to it if it is worth linking to. These users will then be able to share your content with other people and boost your authority.
3) The amplifying of content
It doesn’t matter how high-quality your content is, it’s not going to achieve much success without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. The possibility of reaching new audiences is via social media. After you have shared your content, the people who follow you will also spread it to their networks should they find it valuable. This will cause them to also share it with their friends to increase your reach. You will also gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be used by search engines to make quality determination.
content amplification lifecycle
4) Brand Awareness and Signals
Brand image and recognition can inform search engines many things about the quality of your website as well as how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with the search engine’s branded searches.
5) Social Indexing
Since the search engines index social media websites, they are now showing on search results pages. This allows your business to be listed in search results on brand-related queries, which aren’t only restricted to your business’s website. It’s even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. However, it was only temporary it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.